Redbox testing out movie distribution without discs, boxes, red
Downloads and streaming may not be ready to overtake discs yet, but it's become standard practice for anyone in the business of delivering round platters to peek into online options and Redbox is the latest one. Word from VideoBusiness is the company has a trial program going with everyone's favorite partner CinemaNow where customers prepay for rental packages and get a gift card that can be redeemed for the online movies. At a $1 a day, we don't think Redbox is close to being overtaken by the online space, but obviously it is trying to figure out where to go next with its business, and a hybrid deal for movies we don't have to get off the couch -- or put pants on -- to watch is as good of a plan as any.
