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Ubisoft aims to 'quickly' soar to a 10% market share

During the BMO Capital Markets Digital Entertainment Conference, Ubisoft CEO Yves Guillemot told attendees his company aims to capture a 10 percent market share in the flooded games industry. According to Guillemot (via, Ubisoft currently stands at "around 6 percent," but the executive believes his company can expand its reach using a multi-tiered strategy to raise its share very "quickly."

At its core, Ubisoft's plan was detailed as a three-pronged approach: A focus on present and future consoles, online and social networks and entertainment convergence. In June 2009, Ubisoft revealed the cross-game interface social media and digital platform, Uplay -- a web-based service it hopes will allow developers to better connect with players. Apart from this "confluence" concept, Ubisoft has continued its convergence strategy by expanding its marketing reach to gamers through various forms of media and through the use of its movie license agreements.

"We have many opportunities to gain market share," Gillemot said during the event, echoing statements made during its Q2 earnings call last week regarding the importance of leveraging upcoming technology from Microsoft and Sony. And let's face it, if pre-order data is to be believed, Ubisoft will soon be diving into giant wells of loot following the release of Assassin's Creed 2... and that has to help the company inch closer to its 10 percent goal.

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