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11:37: And it looks like we're out of there. I think I'm going to have to soak my fingers in ice water. Yikes!
11:35: iPad is up on Apple, and video!
11:35 "Thank you so much for coming."
11:35 GIZ Jason Chen: And here's IPS: In Plane Switching. Click here if you want a better explanation of the technology.
11:34: "Go to the store. Get your hands on an iPad. Once you get your hands on an iPad you'll never go back."
11:33: "We fit the users. User don't have to come to the device. We come to the users."
11:33: "We always try to be at the intersection of technology and liberal arts. Be able to get the best of both. Extremely fast products."
11:33: Jason Chen: "We are ready for the iPad."
11:32: "Most advanced technology", "Magical and revolutionary device", "Unbelievable price".
11:31 Back to Steve. iTunes Store, App Store, iBook Store, all on the iPad. Over 125million accounts. One click shopping. (One tap, really) 12 Billion products. At scale, and ready for iPad.
11:30: (via Macworld) Monitoring The Twitter, I see a lot of people blown away by the price here, and also a bunch of people sold on the keyboard. Fraser Spiers, a Mac developer and a schoolteacher, says the 16GB wi-fi only model with keyboard extra makes it an amazing product for education.
11:30 "If I was a college kid and most of my textbooks were on here, I'd be pre-ordering right now" -- Megan Lavey
11:30: This is going to be really awesome. Is it 60 days later yet?
11:29: Performance, efficiency, buzzword palooza. Seriously, it looks great.
11:28: Can't wait for the iPad SDK. Devcenter is DOWN "I think they say "almost all" to avoid any claims if some particular app doesn't work for some reason" -- Mike Jones
11:28: Multitouch is the largest Apple has ever buit, with power, performance of multitouch. Level of accuracy unprecedented
11:27: SDK will allow iPad-only app building. A whole new ballpark.
11:26: Eng: 11:26AM So to recap. No multitasking. No word on notifications. Eng: 11:26AM No phone calls from what we can tell.
11:26: "wow, this may be the most hyperbolic video i have ever seen from apple" -- Victor Agreda, Jr.
11:25: Video isnow goingover awesome GUI. Indecently awesome.
11:25: "so it's pretty assured that $1000 was a leak right :)" -- Mike Schramm
11:25: "i don't think you can go with verizon -- cdma vs. gsm" -- Sang
11:24: "Why would I pay an extra $130 for AT&T's craptastic 3G" -- Anonymous TUAW blogger "You're not, you're paying $130 for the ability to use 3G" -- Mike Jones
11:24 "the most expensive version is $829, that's nuts" -- Mike Schramm
11:24: "iPad is the best way to browse the web. To hold a book or magazine in your hands. To hold the Internet in your hands."
11:22: Will show video now. Advert. Jonny Ive talking about magical devices. "That's exactly what the iPad is." Magical? Really? Doesn't seem that magical to us! Various people are now waxing.
"I don't have to fit the iPad. It fits me." -- Tamp...er, Ives.
11:21: Keyboard? KEYBOARD DOCK! YES! Nice stand and case too. Pretty! GIZ Jason Chen: The keyboard looks just like a standard Apple keyboard. And, there's a carrying case (like the Kindle's), and works as a stand too.
11:20: WORLD WIDE AVAILABILITY in 60 DAYS. 3G models in 90 Days. Damn. I have to buy two?
11:17: About to drop from $999... Say it! Say it! He is thrilled to announce price is...starts at...$499. That's great! Yay! Wow! How much if we max out storage though? $499 16 GB. Meh. $699 64 GB. $599 32 GB. Really was hoping for 128, oh well. Eng: 11:20AM "So $499 for 16GB of iPad. That's our base model. 32GB is $599, 64GB is $799. 3G models cost an extra $130. $629, 729, and 829 with 3G."
11:17 Ready for the big punch...please? What price? Pundits say: "999". Yay. It wont't be.
11:17: Eng: 11:17AM "WiFI plus 3G if you want it. So iPad. It's phenomenal. Email is fantastic, best device for photos, great for music, great for video. It runs almost all of the 140k apps on the app store, as well as a whole new generation of apps."
11:16: Steve going over really cool stuff (review) Great video, runs apps. One more thing, Steve, please? iBooks, New apps for iPad, iWork, etc. GIZ Jason Chen: Steve is going through the features now, like music, email, and video. It runs "almost all" the apps on the app store.
11:15 INTERNATION DEALS IN PLACE BY JULY. Starting on that tomorrow. All iPad 3G models are unlocked. And they use the new system for international microSIM. It will just work. However, for US, it will probably use the 3G frequencies for AT&T so no likelihood using T-Mobile sims.
11:15: How do you establish plan? From iPad itself. CONTRACT FREE!!! Cancel whenever you like! NICE! Use it only when you are traveling is possible. "We think it's a phenomenal offer."
11:13 How much will 3G plan cost? Normal data plans for laptops is $60/month. We got a real break. 2 awesome iPad plans: 250 mb/month for... $14.99/month. A wee bit disappointing. Applause is subdued. Unlimited $29.99 (same as 3G iphone). "Breakthrough deal with AT&T to supply this service." How many people just considered jailbreak/tethering? Probably a few.
11:12 SYNCS exactly like iPhone or iPod touch.Sync everything: media, calendars, apps, etc. Connect via usb sync
11:11 Great pricing! Want! Eng: 11:11AM And the iWork demo is done. "So what are we going to charge for applications like this? We're gong to charge just $9.99 each." He means $10 for Pages, $10 for Keynote... etc.
11:11: GIZ Jason Chen: What is Apple going to charge for each of the iWork apps? $9.99 each, so $30 if you want all.
11:10: Eng: 11:10AM It looks as though these new dropdowns menus are a major part of the iPad OS. Will be interesting to see how this translates to the iPhone and iPod touch. Is there going to be room? Or will they be left out entirely?
11:10 All this entry does make us ask the question, are you expected to type only on this device, or is there some sort of external keyboard option from Apple? Because if I could take iWork with me on the road, I might not want to type that entire Pages document by touchscreen. (via Macworld)
11:10: GIZ Jason Chen: So far we've covered ebooks and newspapers (TV and movies were already there from the iPhone), but we haven't covered magazines yet. I wonder what that's going to be like. gdgt: Showing the spreadsheet-centric soft keyboard. Auto-fields and sums showing as inferred. Pretty neat for a spreadsheet. Then again, it's still a spreadsheet.
11:10 Manipulating charts is a dream.
11:09: "I could see this being used as a cash register like the new card swipe systems at the Apple Store now. Be really easy to manage inventory too." -- Megan
11:08: Data entry keyboard. This is one of the amazing thing about touch entry keyboards. Showing that there are custom keyboards, all meant to help context entry. Over 250 options built in. Help built in. Mike Jones: "Nice new 10 key keyboard."
11:07: Now numbers demo. Let's do some typical spreadsheet tasks. Showing how you can manipulate tables. But what about data entry?
11:07: Mike Jones: "there's an awful lot of space around the screen that is making me wonder if they've added touch sensitivity to the edges" Sang: "one thing i notice about this, as opposed to the courier, is the lack of "floating" palettes. iPad's paletttes are more on-demand"
11:07: Demoing the page navigator. And showing the automated text wrap features. Yes. THIS: 11:06AM New tool: Page Navigator. It's a bit like the magnification loop and lets you jump through pages. Automatic image outlines -- just drag your image and text reformats.
11:06: Sande: "Spaces is *made" for the iPad". Mel: "I think this may kill netbooks if the price is right." Mike Jones: "I'm thinking if they do multitasking they will do it immediately after iWork"
11:05: Big applause after iWork presentation. Big. GIZ Jason Chen:
I suppose the iPad would be a pretty good presentation device, letting you see the screens on your device and controlling it while it's being projected onto a wall through the 30-pin dock connector. (Video out is still unconfirmed, this is just my guess.)
11:04 "What about multitasking?" -- Megan
11:04: Eng: 11:03AM We'll say this -- iWork looks really robust. Far more than an iPhone app. Lots of options, lots of ways to work with your data.
11:03: "Look! I just done a mask, an advanced technique and it's easy". Now demoing how to do animations. Easy built-in animations, scaling, translation, etc. These are transitions between slides right now. Very easy, "with just my finger!!"
11:02: Showing access to photo albums, etc. How easy it is to drag things around whereever you want. Demoing resizing handles. Want to match sizes? tap the other one while resizing. Nice!
11:01: How do you do this without keyboard or mouse? Demonstrating gestures. Sang:"how awesome would it be if steve's been doing the presentation the whole time using iPad's keynote"
11:00 Amazing software. Want to be the first to show you. Let's show keynote. It runs in landscape orientation, because that's the standard for slides.And you first see your slide library. Gorgeous templates. What you'd expect.
11:00 Completely new version of Keynote: Specifically for the iPad. Create presentations with your fingers. Most beautiful word processor you'll ever see. New version of numbers.
10:58 re: iWork: "What they came up with is really magnificent". About to do iWork demo.
10:58 And now for something exciting. Looking at creating a version of iWork for iPhone a year ago. iPhone? Really? But iPad! Win.
10:57: "i was expecting more "eye-friendly" text, i.e. e-ink. i can't picture myself staring at this screen reading a novel" -- Sang
10:56 Steve showing off the store. Book at $14.99. "And that is iBooks" gdgt: Tap right or left to change the page - or drag the page manually. Very nice! GIZ Jason Chen: You can skip directly to chapters from the table of contents, and there are photos, as you'd expect. gdgt: "We think the iPad is going to make a terrific e-book reader not just for popular books, but for textbooks as well."
10:56 Eng: 10:56AM The store is very similar to iTunes. Same modal pop-overs. Pricing doesn't look too bad. The book page display is nice. You can turn pages slowly -- really slick looking page animation.
10:56: amazon: 0.75 +1.27 (1.06%)
10:56: "Still no mention of 3G connectivity. Is it WiFi only?" -- Mel Martinaz "Only WiFi so far" -- Mike Schramm
10:55 Five big partners...Penguin, McMillon, Simon &Schuster, and more. Mike R: Wil Shipley's head just exploded
10:54: *blink* This afternoon? Really?
10:53: NEW iBOOK STORE: Fully integrated with iBooks app. Read your eBooks right on your iPad, NY Times bestseller lists, 5 of the largest pubs in the world, all their books on the store. Open the floodgates with the rest of the pubs starting this afternoon.
10:52 Want to show you another one of *our* apps. Amazon pioneered with Kindle. We're standing on their shoulders and going further. This is reading a book on kindle. iBooks announced.
10:52: Apple iPad page still not up.
10:50 More details about Major League Baseball. By the by, the Apple Store? Still up. Nothing shipping today. gdgt Game video with overlays, this is pretty dope. If you're a baseball fan, seems like this is probably going to be your new preferred viewing experience. Scott's back.
10:49 Next App: Major League Baseball. Looking at live game experience. "unless somethign dramatic happens in the next 10 minutes it's just a flat iPod touch." -- Dave Caolo; Isn't this 90 minutes? -- Erica
10:48 It's so PRETTY! Want one, want, want, want. Engadget: "10:48AM Need for Speed Shift on screen. Looks pretty good. "Building for the iPad is a little different -- it's kind of like holding an HD display up to your face. It's really cool.", gdgt: Touch and accelerator-enabled (of course). Tap the mirror to look behind. "A game like NFS really pushes the limits, so we wanted to show you just how fast this can really go."
10:47 Demo of game. Showing really cool racing game, first person viewpoint.
10:47: EAGuy: "really excited about iPad. Showing demo. Gorgeous 3d, showing racing game.
10:46 Electronic Arts up next. Number One mobile publisher of games.
10:46: Eng: 10:46AM This is very slick -- probably the most impressive demo yet. A very sophisticated use of the screen real estate. Brushes for the iPad looks like you can go pretty deep. Available at product launch.
10:44: Showing undo/redo. Wide range of brushes, etc. Digital finger painting. Megan: "Could you imagine Photoshop on this? It'll kill the Cintiq tablet: apple-creation-0275-rm-eng.jpg"
10:44: gdgt: Next up: an app called Brushes, an art browser. Can zoom in up to 32 times. Engadget: "10:45AM "Today I'd like to show you how brushes looks on the iPad." This is nice. Context menus for brush and color options. We're loving these new pop-over menus. No more diving!"
10:44: Taking full advantage of iPad firmware 3.2 (It's 3.2, not 4.0)
10:44: gdgt: Reading [the NYT app] syncs to the iPhone app. Inline video clips.
10:43 Megan: "Needs to be designed better. HIRE ME!!" Sang: "imagine using Keynote on the iPad. it'd be money" Megan: "This is the future of newspaper design" gdgt "We're incredibly psyched to pioneer the next generation of digital journalism." Ha, Martin Nisenholtz said "psyched."
10:42 Steve showed you the NY Times website. It's beautiful. So why do a new app for iPad? Our iPhone app downloaded 3Million times. Want to create something special for iPad
10:42 "gdgt: Martin: "Steve showed you the NYT site on the iPad, it's unbelievably beautiful. Why did we come out three weeks ago to develop an app for the iPad?" Wait, three weeks? Scott said peeps had 2 weeks. Anyway! "We think that we've captured the essence of reading a newspaper... all in a native app.""
10:41 Martin Nisenholtz of NYT. Martin is EVP of digital for the times
10:40 Next up New York Times.
10:38 Really excited about poss. for devs on iPad. "The iPad version of Nova ships later this year..." Interesting. Scott is back. "Next up, the New York Times.""
10:38 Demos. "gdgt Showing a title called Nova. This looks pretty decent, but still a tiny bit choppy. But hey, this was done in two weeks, so I'm gonna cut these guys some slack."
10:38 Devs invited 2 weeks ago. Will show you what they came up with. Mark Hickey of Gameloft is up.
10:38 "By the way, if they're available today, I'll be running to the Apple Store imediatly - 4 miles away." --- Steve Sande
10:37: Rewrote all our apps for this display. New SDK supports devs for new size. Can automatically scale app to full screen, can save profiles, and have it work in both systems.
10:36 NEW SDK OUT TODAY!!!!! Sorry, but I think I just have to *eep*
10:36 Eng: "So all of the iPhone apps will run on this. In fact when you buy it, download all the apps you have right onto the iPad. Now if the developer spends some time modifying their app, they can take full advantage of this display."
10:35 Interface Builder is going to have to be smart about using dual resolution apps.
10:35 Pixel doubling. Eng: 10:34AM Games look amazing. He's playing an OpenGLS title right now and it looks super smooth.
10:34 Showing game video, "Video works great on the iPad", And 10:33AM Gaming obviously will handle this better, but a text heavy app looks lonely or weirdly huge.
10:33: "It just works." Demoing facebook now. It just scales up. Facebook uses text, video, etc. What app really drives graphics hw? Games do!
10:33AM "Let's start with Facebook. It just works." He's showing off the non-pixel doubled version, a small app in the middle of the screen. It's kind of silly looking. A lone app in the center of a black screen. The scaled up app looks silly as well, especially in Facebook.
10:32: Forstall: App Store huge success, 18 monts old, billions of apps, 140k apps. We built the iPad to run virtually all these apps out of the box. Pixel for pixel accuracy and also, automatically full screen via pixel doubling. YAY! I think my inner Apple fangrrl just sqeed herself out.
10:32: All new built in applications. And Scott Forstall, sr vp of iphone softwar to talk aboutApp Store.
10:30: Scott Forstall on stage.
10:30 16-64 GB of flash storage. A MONTH, a freaking MONTH of standby. I am awed. Arsenic free, green and lovely.
10:30: Eng: "All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it's got battery."
10:30 Eng: 10:30AM "What is the battery life like? We've been able to achieve 10 hours of battery life. I can take a flight from San Francisco to Tokyo and watch video the whole time. And it has over a month of standby time."
10:30 This chip will *scream*. Latest in wireless networking. "All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it's got battery." 10 FREAKING HOURS OF BATTERY.
10:29: "as mentioned in every bit of upcoming advertising." -- Dave Winograd.
10:28: Getting back to the hardware a little bit. It's realllly thin. 1/2 inch thin. Just 1.5 pounds. Thinner and lighter than any netbook. 9.7 IPS display. Super high quality display. Best multitouch sensors in the world, married to our great display.
10:26: Now showing videos, movies. That is video on the iPad. That's a little overview of what the iPad can do.
10:26: "This interface is interesting, because unlike the iPhone, it's got panes and floating windows and lots of stuff that you can do when you've got a bunch of screen space.(via Macworld)"
10:25: Let's go to youtube. Let me show you a high def video on youtube. Again, let's go to landscape mode. And that's Youtube. Again, related clips, etc. Portrait, landscape. (Steve really really likes the portrait/landscape thing today) Movies, TV Shows, Music videos, etc.
10:24 Go to our current location in the maps app (Maps demo) in San Francisco. Should findall the sushi places nearby. mmmm sushi... And here's a sushi bar. Great demo. Mild, not wild, applause. That's maps. Let me show you video.
10:24 Events, Faces, and places. Shows a big map with pins in it. Tap and hold on the pin and see all the photos there. Tap on it to open the photos. There are built-in slideshows, so yo can bring up slideshow options and pick your transition. Just starts playing music and then flips through the images.(via Macworld)
10:23 Demoing iTunes now. Looking at calendar, again? Steve Sande: "I bet 24,343 Macbooks just went up for sale on eBay" Contact, calendar, address book, Also got a great maps app. Again, the eiffel tower,tap the corner, and pinch as big as we like.
10:22 TUAW staffers wondering about possible fingerprint tech for unlocking? Dave Caolo: "gotta agree: I think there's a 'wow factor' surprise lurking" jEng: 10:22AM Steve is playing more Dylan! iTunes:
10:22: Steve finishes slideshow demo to LOUD applause. Looknow at music collection, iPod, scroll through albums, tap to play. Eng: 10:21AM This is the ultimate tease. We've got a sneaking suspicion there's a lot more to come.
10:21: NYT wonders if this is the end of the laptop. Mike Rose: "WE HAZ BROKE THE INTERNETS"
10:20 Show you a map of all the places you've taken photographs. e.g. Photos I took in Paris. Built in slide shows as well as single image display. Picka transition, pick music. (This is on the iPhone too, right now. So not a new feature.)
10:20 Really good closeup of the keyboard:
10:19 Next, the keyboard. Can look at everything in portrait and landscape. Can look at any photo. Steve is *totally* getting into the portrait/landscape thing. Metadata from maps tied into photos. Can get events, places, at the same time. All tied into maps.
10:18: Engadget: Wow, nice email display -- message list in a column on the left, full message on the right.
10:17: Steve is showing off the improved e-mail browser. Can look at the metro in paris...As an example of PDF display. All the attachment support now being demo'ed Sounds like the E-mail support is going to be absolutely rocking.
10:16 Grab the tablet in the kitchen... A whole website in the palm of your hands. Read national geographic, for example. Very, very simple. Time magazine being demos, sports, right in the palm of your hands. So that is browsing the web. Now E-Mail.
10:12 Great slide show stuff built in. Built in a calendar, see a months' activities, a days', built in, a great address book, contacts, GOOGLE MAPS, satellite view, etc. iPad is an aweesome way to enjoy your music colleciton, and of course, ...iTunes, purchase movies, apps, music, etc. HIGH DEF YOUTUBE
10:12 Whole web page. It's phenomenal. It's incredible. Focus inon a message, see your inbox, turn it sideways (landscape and portrait support), keyboard pops up. It's almost lifesize, it's a dream. Your photos, your albums, your events, etc.
10:10 Very, very thin. Can change the background, Winterboard it out the wazoo (Winterboard is the jailbreak theming app) "Best browsing experience you'll ever have with a whole web page right in front of you. Way better than a laptop, way better than an iPhone"
10:10 It's the iPad. Mike R: "My iPad, let me show it to you. PREEECCCIIOOUS." Let me show it to you. Wild wild applause.
10:10: Some people have thought about netbooks: sThe problem is netbooks aren't better at ANYTHING." Applause. "They're just cheap laptops." We think we got something better. AND WE'D LIKE TO SHOW IT TO YOU TODAY.
10:09: Something better for browsing the web than a laptop? Watching videos? Something better? Media collection, playing games? If there's going to be a 3rd category of device, has to be better at these tasks.
10:08 Is there room for a third category of device? It's the tablet, of course... Steve is making a case for the mobile niche of Apple. gdgt: "In order to create a new category of devices, those devices will have to be far better at doing some key tasks - important things - better than the laptop and smartphone. What kind of tasks? Things like browsing the web..."
10:06 In 1991,In Apple shipped first modern laptop computer. Apple invented it. With an LCD screen. In 2007, Apple reinvented the phone. 2 years later, the iPhone 3GS. Apple is laptops, Apple is smart phones.
10:05 Steve: "Apple is a mobile devices company" How does Apple stack up against other companies that sell mobile devices. By revenue, is largest Mobile Device company in the world. More than Sony, etc. 15.6B in revenue. Bigger than Nokia. "apple is larger than sony mobile products division" -- via twit
gdgt: "Lastly, we started apple in 1976 - 34 years later, we just ended our holiday quarter with 15.6 billion in revenue." Big applause. "That means Apple is over a 50 billion dollar company - I like to forget that, because that's not how we think of Apple, but it's pretty amazing."
10:05: GIZ Jason Chen:
Next update: App Store. There are over 140,000 applications in the App Store. "A few weeks ago we announced a user downloaded the 3 billionth app from the App Store."
10:04 gdgt: "Last holiday quarter we had over 250 million visitors to our stores." Talking about the new New York stores. "It's so wonderful to be putting these stores right in the neighborhoods of our customers. It feels good. Next update: app store."
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