Activision UK head polls execs from 'The Big Three' on digital distribution, cloud gaming
If it weren't for the fact that the recent "Andrew Brown asks" is a featured piece on UK-based MCV, the answers to his questions repeatedly starting with "Whilst" would have likely tipped us off to the Britishness of the feature and all involved. Both Sony's Ray Maguire and Nintendo's David Yarnton employ the subordinating conjunction whilst responding to questions about everything from the future of digital distribution to what the industry will look like in 2019. Though the Sony and Nintendo execs were a bit more reserved in their predictions, Microsoft's Neil Thompson believes digital distribution will "explode in the next three years." All three gentlemen admitted that retail will still play a major role for (at very least) a few more years.
As for cloud computing, only Microsoft's Thompson seems to be on board. "I'm convinced cloud will play a central role in the games industry of the future ... our strategy is certainly to enable people to connect to their key entertainment content through innovative services that span across multiple devices." Our only worry is that, by the time all this future stuff arrives, we'll be too busy cruising around in our flying cars to care.
