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Nexus One sells only 20,000 phones its first week


Another "iPhone killer" has failed to deliver on its hype. According to mobile analytics firm Flurry, Google's Nexus One phone sold a mere 20,000 units in its first week in the market.

The Flurry report goes on to compare the Nexus One launch with other smartphones, including the Motorola Droid, which sold 250,000 units in its first week. In its comparison to the iPhone 3GS launch, however, the report is a bit disingenuous. The iPhone 3GS was an update to an existing & wildly popular product, not a completely new product launch. In that light, the 1.6 million iPhones sold in the first week of the 3GS launch, while indeed 80 times the number of Nexus One sales, aren't a true apples-to-Apple comparison.

Instead, a better comparison may be to sales of the original iPhone. According to Apple's Q3 2007 results, released on 25 July 2007, the iPhone sold 270,000 units during the quarter. The original iPhone was released nearly a month earlier, on June 29. That works out to around 10,000 original iPhones sold per day following its 2007 release, which dovetails nicely with an early 2008 analysis of iPhone sales from Ars Technica. Far from the flabbergasting sales lead of the 3GS, the original iPhone sold about 3.5 times as many units in its 2007 launch as Nexus One did in 2010; also, the original iPhone sold for a hefty $599, even with an AT&T contract, while the Nexus One is $179 with a new T-Mobile contract ($529 without).

If anything, these numbers highlight the popularity of the Droid compared to the Nexus One. Droid sold nearly as many phones in its first week as the original iPhone sold in its first month, which is nothing to sneer at. By comparison to the Droid, however, the Nexus One launched with a whimper, not a bang.

Flurry notes, correctly, that the Nexus One launch has suffered low numbers in part because of Google's "soft launch" of the phone. Both Droid and the iPhone had aggressive marketing campaigns leading up to their respective launches, while the Nexus One has had to rely largely on industry hype and Google's own advertising. Nexus One also launched directly after the holiday season, which seems like a boneheaded move; a launch even three weeks earlier could have gained them much more robust sales. Google is also sort of "going its own" compared to Apple and AT&T's partnership with the iPhone and Verizon's vigorous hyping of Droid.

All these factors aside, both the low sales numbers and criticism of both the handset itself and Google's abysmal customer support boil down to one thing: while it may be a good phone on its own merits (or not), the Nexus One is no iPhone killer.

[Via The Business Insider]

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