No matter what the benchmark, when you increase the number of households with a Blu-ray player up 76 percent, to 17 million, that's a good year. So what if it is was one of the worst economic times in US history, and that overall home media sales were down 13.7 percent -- not even Blu-ray could fend off that big of a loss in DVD buying -- that is the type of growth that any new technology would strive for in its 3rd full year. We'd just love to hear anyone try and say Blu-ray was fighting for survival with $1.5 billion in revenue in one year, especially when Adams Research estimates the digital download market was only worth $360 million during the same time. Now we're not ones to say that physical discs will ever be what they used to be -- that captive audience is gone after all -- but as fans of the format, we can't help but feel like our ability to enjoy the best quality at home isn't in danger. Especially when during the five week holiday shopping season, Blu-ray player sales were up 44 percent while the overall consumer spending was down by 1 percent.