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YouTube nabs live sports streaming rights

Vlad Savov
01.20.10
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Alright, before you jump on your sofa Tom Cruise-style, these rights don't relate to the NBA, NFL or anything else quite so exciting to the Western viewer. Google's master plan for getting into the cutthroat sports broadcasting world is to start with... Indian Premier League cricket. Oh sure, you don't know what that even is yet, but plenty of people in the Eastern hemisphere live and die by the stuff and YouTube's slated to start broadcasting live matches from March of this year. What should be tantalizing for all of us is that Google seems to be taking this as a pilot venture which, if successful, could be the harbinger of plenty more live streaming content to come. Cricket at the vanguard of modern content distribution -- who could've expected that?

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