Latest in Gaming

Image credit:

Apple locks down iPhone trademark, includes 'electronic games' category

Vlad Savov
02.14.10
Share
Tweet
Share
Save

Sponsored Links

Patently Apple has sniffed out the latest, and most comprehensive, trademark registration acquired by Apple on the subject of the iPhone and we thought we'd have a peek. Already entitled to use the brand name under international categories 9 (mobile phone and digital audio player) and 38 (electronic data-transmitting device), Apple has now added category 28, which reads shortly and sweetly as a 'handheld unit for playing electronic games.' Before you freak out and start fusing this into your iPhone 4G fantasies, note that Apple filed the claim for this trademark way back in December 2007. So nothing necessarily new on the tech front, but this document provides the broadest brand protection yet -- including the bitten apple graphic alongside the name -- and could strengthen Cupertino's case in its forthcoming battle for the iPad moniker.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Nintendo says there is no Switch exchange program

Nintendo says there is no Switch exchange program

View
IKEA creates a business unit devoted to smart home tech

IKEA creates a business unit devoted to smart home tech

View
US will reportedly give Huawei another temporary reprieve

US will reportedly give Huawei another temporary reprieve

View
Beto O'Rourke wants to hold internet companies liable for hate speech

Beto O'Rourke wants to hold internet companies liable for hate speech

View
The next Apple Watch may come in titanium and ceramic models

The next Apple Watch may come in titanium and ceramic models

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr