Keita Takahashi is a strange guy. He's most known for delivering the brilliant Katamari Damacy to us on the Playstation 2, a game in which you rolled around a ball that stuck to everything in the world, growing bigger and bigger as more and more stuff collected on it. But after that early success, he's gotten weirder, at one point saying that he didn't want to make games at all, and then releasing Noby Noby Boy for the PS3, an "experience" in which you stretch a tubelike creature named BOY, which in turn stretches another creature named GIRL, out into the solar system with all of other players in the world. It's the kind of thing that has to be played to be understood, and even then, you don't understand it so much as experience it.
Noby Noby Boy on the iPhone is a similar release: while it's an app that comes from a game platform, it's actually in the Productivity section of the App Store. Even though the goal seems to again be to stretch the BOY out as far as you can, while in turn stretching GIRL along with PS3 players ("cross-platform compatibility!" exclaims the ingame Fairy, the most charming and weird help system you've ever seen), it's really just a chance for Takahashi's brilliance to run wild on the iPhone platform. There's more to explore, do and experience in this app than any other $1.99 app I've seen, and while some of it is wacky, and strange, and just plain crazy, Noby Noby Boy is a product of imagination -- both his and ours.