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Apple ranks third in BusinessWeek customer service survey


Apple has nailed down the number three spot on BusinessWeek's fourth annual customer service awards, falling in right behind LL Bean and insurance company USAA, and way above companies like Amazon and Dell. The awards were based on survey results from a few different places, and Apple scored an A+ in both Quality of Staff and Efficiency of Service thanks to its Genius Bars and helpful Specialists inside Apple Stores.

Of course we've heard the occasional horror story, but in general, Apple Store employees are beyond helpful, which is probably why BusinessWeek says that 66% of those surveyed would "definitely recommend" Apple products, and 58% said they would "definitely repurchase" the next time they needed something.

Apple's influence is also found elsewhere on the list -- USAA, number two on the list, has had a lot of success with its iPhone application, which has also helped the company out on customer service scoring as well. And while Starbucks can't necessarily thank Apple for a big boost in its business (it probably would have done fine anyway), it's not surprising that companies that score high in customer service tend to have the same goals in mind. Congrats to Apple for yet another survey-based award.

[Via Macworld's Dan Moren, not "Warren" -- sorry Dan!]

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