OK, I'm the first to admit that I didn't feel Macworld Expo had much of a future without Apple. After all, I was the guy responsible for the graphic that showed a gravestone with "Macworld Expo 1985 - 2010: Rest In Peace" engraved on it (my apologies to Paul Kent of IDG World Expo for that...). But even in that post, I still ended on a note of hope about the show. Many of our readers, however, agreed in an informal poll that the show had seen better days and that without Apple, Macworld Expo 2010 would be the last stop.
Longtime PC Magazine writer John Dvorak took the decidedly negative path in a recent post titled "Macworld Expo's Iffy Future." Based on a single quick walk through of the Expo captured on video, he concluded that the show is dead: "Last one? I think so."
After spending a few days at Macworld Expo 2010, I have exactly the opposite opinion to Dvorak. 2010 was the year that many vendors stayed away from the show, thinking that it just wasn't worth the time and effort. Nearly every exhibitor I talked to at the show said without reservation that they'd be back next year, and I've heard from many hardware and software vendors who say that even though they weren't in San Francisco this year, they'll be there in 2011. Just as I'm certain that spring crocuses will soon peek through the snow, I'm confident that Macworld Expo will be back in 2011 with even more exhibitors and visitors. Why? Let's go through some reasons.