Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide.
It's been a rough year for Microsoft in mobile. Despite the launch of impressive products such as the HTC HD2
, the company has faced some harsh criticism: "except for gaming, it's 'game over' for Microsoft
in the consumer market" was just one of the choicer comments from the past year. Personally, I'd disagree, and I'd actually argue that Windows Mobile 6.5 is underrated in the mobile arena -- almost as much as Android is overrated. But no matter. Whether last year's mobile platforms are good enough or not is irrelevant; no platform from 2009 is good enough for 2010 and beyond, and every mobile platform will need to evolve this year. Last week in Barcelona, we saw the first part of Microsoft's revamped mobile strategy, and while there are many questions that will need to be answered, there's a lot to like about what we saw.
First, it's important to look at the velocity of the mobile space. The tech industry is largely governed by Moore's Law, which predicts a doubling of semi-conductor density roughly every eighteen months, but the mobile space is moving at a rate of change that's closer to every eighteen minutes. What happened yesterday simply doesn't matter nearly as much as it once might have. Just look at two of the hottest companies in mobile, Apple and Google. Just a few years ago, neither would have been part of the conversation, much less at the center of it.