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Warhammer 40k devs on unusual pricing structure and WoW-killing

Rubi Bayer, @@rubi_

"WoW-killer" is a cliched term these days, and many MMO fans continue to keep a weather eye out for the game that will take down the juggernaut of the gaming world.

No thanks, say the developers behind Warhammer 40k. Brian Farrell is the CEO and President of THQ, the company behind Warhammer 40k, and he has no desire to go after that title. "What we love about the Warhammer 40K MMO is that it's different in that it's a sci-fi, futuristic-based world. We're not competing directly in the orcs and elves fantasy environment that World of Warcraft is in. We can differentiate ourselves."

Farrell feels that there is plenty of room for more than one great title, particularly since the game is a completely different type of MMO. In addition to addressing the WoW question, Farrell also offered up some interesting information regarding the pricing structure for Warhammer 40k, indicating that it will vary depending on what part of the world you are playing in.

Warhammer40k will be revealed fully at E3 this June, but for now you can take a look at more of what Farrell had to say recently over at IGN.

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