Apple is definitely one of the world's most admired companies, but their lofty ambitions, high visibility, and easy-to-identify style also makes them ripe for parody, as in this very funny video by the UK's E4. They're boasting about a madeup device called the ePad, which will wow you with its revolutionary and magical keyboard, screen, and standard attached computer and television. Like they say, if you want to see one of their shows, you can just literally reach out and touch ... well, we won't ruin the surprise.
But it is funny. And it shows that while yes, the iPad is a cool device, anything you talk about in a "revolutionary" and "magical" way can seem like it's exactly that -- even if it is just another heavy piece of junk.