"It's just a way to sell a brand," Refenes said. "That's what the Tiger handheld games were, and that's what I think the App Store is."
To prove a point that the App Store is "kind of shit for most things," Refenes recounted the experiment he launched with Canabalt creator Adam Saltsman. The two developed a "joke game" called Zits & Giggles (in which players pop pimples) and submitted it to the App Store at the 99 cents price point. Each time sales dropped off, they raised the price. Consumers kept buying it, however, as the game rose to $15, then to $50, and so on -- it was even purchased for $299!
We don't know what to take away from that, but luckily Refenes had an observation: "My conclusion to all of this is that the people who you're selling to on the App Store are not necessarily gamers." Care to challenge that theory?
Zits & Giggles ($349.99):