As part of the GamesBeat "fireside chat" series during GDC 2010, Bungie's Joseph Staten and BioWare's Ray Muzyka discussed some of the challenges with maintaining big, huge franchises with Spike TV's Geoff Keighley. Staten noted that Bungie originally "had absolutely no 10-year plan" for the Halo franchise. Now, for Bungie's next project -- the one that isn't part of the Halo franchise -- Staten said that "the responsible thing to do" is to "create something with legs," adding that it's easier to secure funding with a project that has long term potential for investors. Muzyka added that it's important to create a product that keeps players emotionally engaged, so that they anticipate the next installment.
When asked about how consumer feedback affects the development of a franchise, Muzyka pointed to the many changes that BioWare made to the various game mechanics and systems of Mass Effect when creating Mass Effect 2. "You've got to listen to fans," said Muzyka, "really, the changes you saw in the second game came from the feedback" from the first Mass Effect.