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GameStop: Used game buyers uninterested in free DLC

Justin McElroy

We're usually pretty competent parsers of corporate quotes, but we may need some help on this one. Referencing the publisher practice of putting free DLC in new copies of games, GameStop boss Dan DeMatteo said on an investor call today that "we have learned that the second-hand user is a value-oriented consumer ... we don't believe that a $10 add-on piece of DLC is compelling to a used game buyer." So, they care about getting the biggest bang for their buck, but they just don't care about missing out on free things?

Here's another one: "Publishers can participate in our used business by offering add-on content for the most popular used titles, creating a win-win situation for publishers, retailers and consumers," he said, according to Gamasutra. Wouldn't the win for publishers and developers be to make money every time someone bought the game they made?

It may be that the statements are unclear, but it's also possible that we're just so unfamiliar with GameStop trying to be a team player that our primitive minds can't process it. Hard to say.

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