EA and BioWare are expecting to have two million subscriptions for Star Wars: The Old Republic. In a genre where only one game has ever exceeded two million subscribers at $15 per month, that's a very high standard to put yourself up against. There again, we are talking about Star Wars, beloved by geeks the world over. We're also talking about BioWare, who have blown many gamers away with the awesomeness of Mass Effect 2 and Dragon Age: Origins.
The other thing that gives us pause is the recent discussion in regards to some "potential pricing twists" that Dr. Ray Muzyka of BioWare mentioned while talking to the folks at Kotaku. While subscriptions are being mentioned, others have noticed some indications for microtransactions as well. Whether we're looking at a blended model like Champions Online, more the traditional sub with less-often used macrotransactions like World of Warcraft, or something else altogether remains to be seen. In any event, it's certainly going to be interesting to watch whether or not Star Wars: The Old Republic will be able to retain the subscriber numbers they hope to.