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Samsung to announce Galaxy S smartphone, content initiatives this week

Chris Ziegler
03.22.10
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We've just received a veritable cornucopia of information around Samsung's supposed announcements out at CTIA this week -- and seeing how this is the biggest wireless show the US has to offer, you might imagine that the reveals are fairly US-focused while still hanging onto some global relevance. Here's what we know:

  • The company's so-called "Smart Life" philosophy for smartphone design and differentiation -- something we've heard referred to as S Life in the past, including here at CTIA -- will be formally introduced. It won't so much be a product or a smartphone platform (as far as we can tell) so much as an overarching strategy.
  • A 1GHz applications processor will be announced as the "new standard" in Sammy's premium smartphone segment for 2010; in all likelihood, this is the Cortex A8-based core announced in the middle of last year.
  • A huge content push will be announced (US market mercifully included) with full-length movies and shows that are "optimized" to take advantage of the company's new Super AMOLED displays. You'll also see some book and magazine deals get struck for straight-to-mobile delivery, but it sounds like we won't get the straight dope on how it'll all work (and who's involved, exactly) this week.
  • Kicking off S Life from the hardware side will be the Galaxy S, Samsung's big phone announcement for the week. As far as we can tell, it'll be an Android device taking advantage of Super AMOLED and the company's homegrown 1GHz core -- and it'll be available in the US this year.
That's all we've got so far, but Sammy's mobile prez J.K. Shin has a keynote tomorrow morning along with an event immediately afterward, so we expect to get this fleshed out in the next day or so. Stay tuned!

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