Forerunner line, but the vast majority of 'em have been useful only to nerds who aren't deterred by lengthy setup procedures. The new Forerunner 110, however, changes all that. Designed to provide just the basics to runners and other fitness freaks, this SiRFstarIV-infused timepiece provides near-instant access to distance, pace and time "within seconds of stepping outside." Marketed as an entry-level solution for those who don't need added complexity in their life, it can also be used in conjunction with heart rate monitors to display current thumps per second and heart rate-based calorie computation, both of which can be logged once you sync it to your PC via USB. The inbuilt battery will last up to eight hours in GPS / training mode or three weeks in power-save mode, and while there's no mention of a price, we are told that it'll be available in black / gray, charcoal / red and gray / pink color combinations. Good luck choosing the most badical one.
Update: Looks like it's on sale now directly through Garmin for $250. Thanks, Dara!