rumored $17.99 rate. Without the subscription, the free WSJ iPad app is limited to top articles and market data. Here's the catch: a subscription to both the print and online versions of the Wall Street Journal will currently set you back just $2.69 per week (plus 2 weeks free) for a monthly bill of $11.67... eleven dollars and sixty seven cents. Granted the WSJ claims that the 80% discount is a limited time offer but these newsstand discounts are always available in some form. Greed or insanity? Either way, a pricing model like this won't save print.
Update: Fine print says, "Already a WSJ subscriber? Get full access to the iPad™ app for a limited time." That offers some hope to existing subscribers but doesn't make the prospect of subscribing any more attractive to new customers. Unless of course the whole iPad rate can be circumvented by obtaining a login ID and password via the cheaper online-only rate (currently set for $1.99/wk or $8.62/mth). Who's going to try this on Saturday?