Popular Science magazine comes to the iPad
Mag+ live with Popular Science+ from Bonnier on Vimeo.
The Mag+ digital magazine concept was first previewed in December, six weeks before Apple announced the iPad. Looks like their awesome concept just needed the right tech. Now Bonnier has released Popular Science+, the iPad edition of Popular Science magazine. Not content with just porting an issue's pages over to the iPad, Bonnier collaborated with BERG, a London-based design studio, and created Popular Science+ based on six design principles that rule their Mag+ philosophy.
Their rules do a terrific job at explaining the difference between a magazine and a web page and what readers expect from a magazine that they don't expect from the web (magazines have a defined beginning and end, they have fewer distractions than the web, and are delivered on an issue-basis). The video above does a good job in showing how art directors are going to have to think outside the box to successfully transfer a print magazines to devices like the iPad.
Popular Science+ for iPad is available now for $4.99.
