The Mag+ digital magazine concept
was first previewed in December, six weeks before Apple announced the iPad
. Looks like their awesome concept just needed the right tech. Now Bonnier has released Popular Science+
, the iPad edition of Popular Science magazine. Not content with just porting an issue's pages over to the iPad, Bonnier collaborated with BERG
, a London-based design studio, and created Popular Science+ based on six design principles
that rule their Mag+ philosophy.
Their rules do a terrific job at explaining the difference between a magazine and a web page and what readers expect from a magazine that they don't expect from the web (magazines have a defined beginning and end, they have fewer distractions than the web, and are delivered on an issue-basis). The video above does a good job in showing how art directors are going to have to think outside the box to successfully transfer a print magazines to devices like the iPad.
for iPad is available now for $4.99.