Nexon America, however, has decided to go in a different direction -- and you can probably guess what it is straight from the introduction. The company, producer of the popular games MapleStory and Mabinogi among others, will be adding offer-based advertising in exchange for item shop cash starting at an undisclosed time.
The nature of the offers isn't stated, but it seems poised to run in a similar methodology to Facebook-based games, albeit hopefully without the sometimes rampant scams. No word on whether or not the ads will intrude on gameplay itself, but it seems unlikely -- and at least for now, they simply remain another option on the main site to earn item shop currency without money. Still, it's a notable change in model, and not something that's commonly seen outside of the realm of social gaming. Only time will tell how players will react.