Activision Blizzard doubles profit in first quarter of 2010
Activision Blizzard beat out its own revenue estimates during the first quarter, taking in a whopping $1.3 billion in revenue. The company raised its forecast last month after the incredible launch of the Modern Warfare 2 "Stimulus Package" on Xbox 360, along with continued demand for MW2 and, naturally, that World of Warcraft phenomenon. The company earned $381 million in profit, generating over double the $189 million in profit it took in the same quarter last year.
Activision plans to release Blur, Singularity, Shrek Forever After and Transformers: War For Cybertron over the next quarter. With that said, the company expects to bring in about $900 milllion -- lowering its expectations from the same quarter last year. The company maintains it'll still generate $4.2 billion in revenue for the year -- on par with last year -- but that could be the company just being coy (can a company be coy?) with Starcraft 2, Call of Duty: Black Ops and maybe, just maybe, World of Warcraft: Cataclysm this year.
