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AMD comes real clean with 2010 desktop platform: Phenoms, Athlons, Radeons, oh my!

Darren Murph
05.12.10
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AMD got serious with its VISION guide to buying PCs last September, but we've yet to see it actually put into practice until today. In addition to a new spate of laptop chips, the company is finally coming clean with the desktop CPUs that we've seen whispered about, touched and even benchmarked for weeks now. Frankly, there's not much here we didn't know already, but we're guessing that AMD's just aligning its official launch with the plans of Acer, ASUS, Dell, HP, Lenovo and all the other big names that'll be introducing rigs based on this silicon in short order. Regardless, bargain gamers should greatly appreciate having the dual- and quad-core Athlon II range as well as the quad- and six-core Phenom II crew hitting the scene in official fashion, offering plenty of performance (for most, anyway) at a fraction of the cost of Intel's swankest Core i7 chips. And yeah, we're pretty stoked to see AMD getting its chips into so many desktops -- it's been awhile since there was even a semblance of an AMD / Intel balance in the customize-to-order sections of the world, and it's about time that changed.

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AMD 2010 Desktop Platform

AMD's new mainstream and enthusiast desktop platforms are designed to deliver superior performance while alleviating unnecessary spending associated with competing platforms. The new platforms are enhanced with the latest graphics technology for stunning HD digital media and immersive 3D entertainment, and multi-core performance for seamless multi-tasking, including the new six-core AMD Phenom™ II X6 processor. Examples of the benefits the platforms provide to consumers include the following:

· Share movies with friends 30 percent faster than with comparable competing PCs.[ix]

· Organize digital libraries 40 percent faster, using facial recognition to categorize photos, than competing desktop PCs.[x]

· Build a complete AMD-based system featuring the AMD Phenom™ II X6 processor with all the necessary components and monitor for less than the price of our competition's only six-core desktop processor.[xi]



Systems featuring these notebook and desktop platforms with VISION Technology from AMD will be available beginning today and through the end of the year from original equipment manufacturers (OEM) and System Integrators including Acer, ASUS, Dell, HP, Lenovo, MSI andToshiba.

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