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Red Dead Redemption a 'surprise' hit for GameStop

During an investors call today, GameStop executive VP of Merchandise and Markerting Tony Bartel mentioned that the company's recent earnings had been boosted by a title that apparently wasn't expected to be such a powerhouse. "Red Dead Redemption has been one of the very positive surprises," Bartel explained. "It probably has outperformed as large as any title has so far year-to-date." (Redemption was released this week, so presumably Bartel is largely referring to pre-order figures.)

As we see it, this could mean one of two things: Either Red Dead Redemption is doing outrageously, phenomenally well, or GameStop didn't expect a game made by Rockstar, which had a marketing budget of a hojillion dollars, to have much sales power. Considering the company isn't run by baboons, we doubt it's the latter.

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