Samsung Mobile Display, is as good a person to ask as any. The chap has been telling the Reuters Global Technology Summit that his company has finally gone into the black with its AMOLED production line, and that its research projects a 50 percent jump in smartphone shipments in 2010 relative to 2009. This is expected to boost demand, which is already exceeding supply, for high-quality displays. Samsung says shortages might be experienced all the way until next year, but has reiterated its belief that AMOLED is the future with a $2.15 billion investment into expanding its production lines, while also predicting a 30-fold growth in shipments of such displays by 2015. Every handset out there looking like the Wave? We could learn to live with that.