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Blizzard: More growth ahead for WoW


VG247 met up with Blizzard Executive Vice President Frank Pearce in London to talk about StarCraft 2 and World of Warcraft. While it appears that WoW reached its peak with 11.5 million players, Pearce disagrees. "I don't think 11.5 million is a peak, necessarily," he says, "but there are certain things that we need to do and need to do well in order to see it go further." Those things include finally launching the Wrath of the Lich King expansion in China and bringing players back with the upcoming Cataclysm expansion in the US.

And while some have guessed that the release of StarCraft 2 might make a dent in WoW's player base, Pearce says he expects the opposite: StarCraft's Real ID social network system works across both games, and it may "potentially have a strong enough connection so that [someone playing StarCraft] may get a message from someone in WoW saying, 'Hey, come on over, we need a last person to fill our raid.'"

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