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Flurry agrees to stop device data collection


Steve Jobs said a lot of interesting things on stage at the D8 conference last night (I'm surprised I haven't seen a t-shirt with "My sex life is pretty good" on it yet), but he did put one issue to rest.

Third-party agencies like Flurry Analytics and others who use iPhone applications to track device traffic were in a tizzy over a recent change to the iPhone SDK's terms of service which disallowed them from sending out device identifier information without the actual user's knowledge. They all figured that Apple was making this change because Jobs and company had their own analytics plan coming, and they were unhappy at being cut out of the action.

But not so, says Jobs -- he just doesn't want information going out without users' knowledge. In his talk last night, he blamed Flurry specifically for logging data from devices inside Apple's campus, and said that wasn't kosher. Maybe Apple will let Flurry do something like that in the future, he admitted, with the user's knowledge and approval, but not right now.

And now Flurry has agreed to comply, says AppleInsider. While the company has been working on strengthening its privacy stance, the CEO agrees that Flurry will back off of sharing the data that Apple doesn't want them to share. Of course, Jobs' statements don't preclude the idea that Apple is looking at implementing its own analytics (he's denied working on phones and tablets at past interviews, and we all know how that worked out), but for now, Flurry is backing down.

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