20% raise announced last week. Foxconn spokesman, Arthur Huang, said that the 30% base wage increase takes effect immediately. Foxconn admits that it hopes to earn the respect of its workers and raise efficiency with the pay increase while offsetting rising costs on the Chinese mainland. The company's shares fell by 2% following the announcement (in a market down just 0.4%, relatively), worried perhaps that the raise would erode operating profits. All this comes as more Foxconn deaths -- now at 12 -- are being reported. Family of Yan Li, a Foxconn engineer, claims that their son died of exhaustion after working non-stop for 34-hours, then returning for another 12-hours after a 10-hour break. Police have already ruled out suicide and homicide in the case. Nevertheless, Yan Li's family is demanding 250,000 yuan (about 25 times the worker's annual base salary) in compensation. Foxconn accepts no responsibility in the matter saying it would only pay out "humanitarian terms" to the family.