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Sony Ericsson spends some marketing bucks, christens its accessories 'Extras'

Chris Ziegler

Long gone are the simple times when accessories were just accessories, apparently, because Sony Ericsson is making a pretty big deal that they all fall under the umbrella of an actual brand now: "Extras." Yes, "Extras" with a capital "E," as opposed to saying "hey, I'm going to buy some extras with my phone." Totally different animal here, you see. To commemorate the occasion, Sony Ericsson is kicking off the Extras brand on the right foot with the VH110 and VH410 Bluetooth headsets (pictured left and right, respectively), both of which will be available in August; both fall into the "Talk" subcategory. Oh, we forgot to mention those? Yes, Extras will be divided into four buckets depending on the accessory type: Talk, Play, Listen, and Go. We imagine we can expect announcements to fill up those other categories shortly. Follow the break for Sony Ericsson's release.

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Sony Ericsson gives consumers something Extra

Talk, Play, Listen and Go with the new Sony Ericsson Extras. Today, Sony Ericsson is announcing Extras as the new name for its accessories portfolio. Through Extras Sony Ericsson will enhance the mobile phone experience for consumers via its products and in store. Under the new name Sony Ericsson is also announcing two new Bluetooth™ Headsets today - the VH110 and the VH410.

4 June, 2010 London –Divided into four simple categories, Talk, Play, Listen and Go, the new Sony Ericsson Extras now makes it even easier for consumers to understand how to add a new experience to enjoy their handset. Offering a total product experience and enhanced mobile possibilities, the four Sony Ericsson Extras categories will give clear information to consumers and help them make the right choice in store.

"As part of our Communication Entertainment strategy we have listened closely to consumers and their needs when developing our handsets and this ethos is no different in our accessories division." Said Jacob Sten, Head of the accessories division at Sony Ericsson. "We want consumers to experience their mobile phone to its highest potential and Sony Ericsson Extras will enable them to find the perfect accessory for their needs."

The four new Sony Ericsson Extras categories:

Talk: Freedom to talk wherever you are – chat away with products that include Bluetooth™ and wired headsets

Play: Get more fun everyday – these accessories turn handsets into products that offer new experiences for those who love to play around with gadgets

Listen: Easy superior audio solutions for the everyday – listen to favorite tunes or video clips anywhere with Bluetooth™ speakers, headphones and snap on speakers.

Go: Solutions for any situation – transfer, charge or carry with these 'essential accessories'

For those who know they want to Talk, Sony Ericsson is also announcing two new headsets today to join the Bluetooth™ Noise Shield Handsfree VH700 in the GreenHeart™ family - the Bluetooth™ Headset VH410 and the Bluetooth™ Headset VH110. Both help improve consumers' lifestyle experience with wireless freedom and are the first products to be launched under the Sony Ericsson Extras Talk category.

"The VH110 is ultra-affordable while the VH410 guarantees crystal-clear conversations and super simple call handling." Jacob continues. "Furthermore, we are continually working on more open platforms and Bluetooth™ is just one good example of how the Sony Ericsson Extras can be used with any Bluetooth™ device – not just Sony Ericsson handsets. Through Sony Ericsson Extras we want to make talking more enjoyable with more choice and more affordable options."

Bluetooth™ Headset VH410 and Bluetooth™ Headset VH110

Say goodbye to tangles and hello to wireless freedom and a GreenHeart™ with the VH410 and VH110. They are both made from recycled plastics and finished with water-based paint. The headsets also come in environmentally friendly and smaller packaging to reduce waste.

Bluetooth™ Headset VH410
Chat more. Do more.

* Hear and be heard with noise cancellation
* Connect to two mobile phones at once and toggle between calls
* Answer and end calls with one simple touch

Bluetooth™ Headset VH110
Enjoy all-day wireless freedom

* Keep the conversation going on the move
* Talk in comfort with a choice of three earpieces
* Enjoy 10 hours of chat

The Bluetooth™ Headset VH410 and Bluetooth™ Headset VH110 will be available in stores from August, 2010.
Break The Silcence
Sony Ericsson Extras wants to ask our fans all over the world to audition for a part in one of our three online movies that will be filmed this summer. Go visit the instruction movie on You Tube:

The Sony Ericsson Bluetooth™ Headset VH410 at a glance


* Colours: Red, Black and Silver
* Answer/end button: Yes
* Volume: Yes
* Wearing style: Over the ear


* Bluetooth™ version: 2.1
* Connector: Micro USB
* Talk/standby time: 10/350

The Sony Ericsson Bluetooth™ Headset VH110 at a glance


* Colour: Black
* Answer/end button: Yes
* Volume button: Yes
* Wearing style: Over the ear


* Bluetooth™ version: 2.1
* Connector: Micro USB
* Talk/Standby time: 10/350

1) Facts and features may vary depending on local variant.

2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2010

The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at:

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson's strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.

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