burning up the iPad, Netflix is ready to devour its latest platform: the iPhone. Just like the iPad app -- where it reigns as the number one downloaded entertainment app, Netflix will have you know -- it's free, and you can pick up your playback from the last spot, as with all Netflix players. Unlike the iPad, the UI actually looks fairly optimized for the platform, including an app-optimized search of your instant queue. It also features "seamless" switching between networks, with 3G streaming apparently a go. It launches this summer.