Holographic storage sure has a lot of potential, but so far all those promises have resulted in nothing more than broken dreams. Now we have some new promises, promises that we'll report with due skepticism. Romanian scientist Eugen Pavel is pledging that his company, Storex Technologies, can create a "Hyper" CD-sized disc (120mm diameter, 1.2mm thickness) capable of absorbing a whopping 1,000,000GB. Yes, a petabyte on a disc. This could (in theory) be achieved thanks to the company's expertise in "glass-ceramics compositions as well as read/write mechanics and optics concept(s) applicable to high-density data storage." You know, the ability to fit lots of stuff into small crevasses. Pavel also claims a 5,000 year disc lifetime, which is interesting, because back in 2000 he talked to PC World about another disc that could last 5,000 years -- one that would store a whopping 10TB. There is, apparently, no expiration date on his optimism. Ours, however, is getting a wee bit stale.