Well what do you know, turns out the LB4400
was a harbinger of things to come. LG Display and iriver just announced a $5M joint venture to manufacture e-book readers. The new China-based company, L&I Electronic Technology (Dongguan) Ltd, sees iriver doing the platform development and product design (thank gawd) while LG provides the EPD displays
. It's interesting to note that the company will act as an OEM/ODM to anyone looking to slap their brand on an e-book reader... after iriver -- the company's first customer -- takes the pick of the litter.