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SRS TheaterSound featured in new Samsung LCDs and Plasmas

Ben Drawbaugh

When we think of surround sound we think of lots of speakers, but SRS intends to change that with its front rendered surround sound technologies like SRS TheaterSound. When we first heard of this idea we thought of it as simulated surround sound, but then we realized; hey wait, all surround sound is simulated -- there aren't actually bullets whizzing around our living room. So while the jury is still out on how many speakers are required to make you feel like you're in the middle of the action, we always appreciate steps in the right direction and the new Samsung owners will get the benefits of SRS TheaterSound. In addition to the surround sound part, it also helps tames loud commercial and inaudible dialog. Of course in this case hearing is believing, and this is one we'll have to hear for ourselves. Assuming we can get our hands on one of the latest Samsung LED back-lit LCDs or plasmas to try out.

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SRS Labs, the industry leader in surround sound, audio and voice technologies, announced today that Samsung Electronics Co., Ltd., the world's leading manufacturer of HDTVs, will be the first flat panel TV manufacturer to ship TVs equipped with SRS TheaterSound™, the industry's most advanced and effective all-in-one HDTV audio solution.

"We designed SRS TheaterSound to set a new standard of excellence for HDTV audio performance and we're thrilled to work alongside Samsung to bring it to consumers the world over," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "The advanced, innovative audio technologies within SRS TheaterSound provide a remarkably rich, theater-like experience over the built-in internal speakers of new Samsung HDTV models."

SRS TheaterSound, which is available in new Samsung HDTVs, is an all-in-one audio suite that directly addresses the three most common consumer TV audio complaints – inconsistent volume levels, unintelligible vocals, and poor, dimension-less sound. SRS TheaterSound provides the following feature benefits:

Automatically detects and consistently levels abrupt volume fluctuations that normally occur when TV programming switches to commercial break or while changing channels.
Intelligently separates vocals from all other content and dynamically adjusts the dialog level to ensure it's always clearly understood.
Delivers up to a 5.1 surround sound experience from multichannel content using built-in TV speakers, and significantly enhances both depth and dimension.
"Samsung is committed to providing the very best in home entertainment," said John Revie, Senior Vice President of Home Entertainment for Samsung Electronics America. "We are proud to be the first to roll out SRS TheaterSound and deliver a brand new, immersive sound quality experience to our customers through our new HDTVs models and address a variety of their audio needs."

SRS TheaterSound is available in the 2010 Samsung LED and Plasma HDTVs as well as Samsung LCD models.

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