Nexus One, at which point it magically becomes an arena where toy robots fire off punches. Augmented reality isn't anything new, of course, but Qualcomm seems determined to bring it to cell phones in a big way -- launching an AR game studio, sponsoring a $200,000 developer challenge, and announcing a free software development kit (which will see open beta this fall) all on the same day. The company partnered with Mattel to build the Rock 'Em Sock 'Em Robots proof-of-concept you see above using that very SDK, and you'll find a hilarious video of grown men pretending to have the time of their lives with it right after the break.
However, augmented reality is only half of Qualcomm's mobile gaming plan -- a rep told Pocket-lint games like Rock 'Em Sock 'Em Robots are only financially viable if they can work across platforms. To that end, the company also demonstrated a simple three-player peer-to-peer title, but with -- get this -- a Nexus One (over Bluetooth), a Nokia N900 (over WiFi) and a Dell Latitude laptop all playing the same synchronous game. To commemorate this mishmash of awesome, the company funded another video; listen to an individual with a ludicrously bad accent give you the play-by-play after the break. Oh, and find some press releases, too.