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Game Boy condom concept helps you level up

Vlad Savov
07.08.10
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Just like the iCade, this is one of those "just for fun" ideas that actually seems to make a great deal of commercial sense. Think about it, Nintendo has sold bajillions of handheld consoles in its time, and it keeps churning out sequels that mean even newer followers are familiar with such classics as Donkey Shlong. And Mario's mushroom-related growth spurts? Marketing gold! So why not capitalize on all that brand awareness with this selection of cheerfully colored condom cases? Designed by Ben Marsh and Julia Roach, they aim to "create a desire to purchase the product for aesthetic reasons," and quite frankly, they do succeed. This certainly puts a whole new spin on the idea of power-ups, though.

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