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Full EEDAR/SMU study on purchasing influence is now available


A couple weeks back, Joystiq received an advance copy of a study conducted by EEDAR and SMU's Guildhall, the purpose of which was to determine the purchase intent of individuals and how trusted review sources weighed into consumer decision-making. While our previous post offered all kinds of insights and neat breakouts from the study, you can now freely peruse the 31-page report for yourselves.

In the spirit of figuring things out, we've decided to conduct our own little study, which you can participate in just past the break. It's not scientific or anything, but then again, we're not Sciencestiq now, are we?

Oh, and note to self: register as soon as possible.

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