Blur demo from the European PlayStation Store a chance to drive a fast car for driving fast cars.
The fast car in question is a BMW 125i coupé, which Activision and Sony will reward to one random player who downloads the European demo and reaches the rank of level 5. Three runners-up will receive copies of Blur, which is ... roughly the same, right? Yeah, not much disparity there. For full rules and regulations for the contest, check out PlayStation Blog.