The store is down... and back up

The Apple Store is down again. And we are, once again, glued to our monitors, constantly refreshing the display.

Is the Apple Store nothing but a giant, international Skinner Box? Maybe store outages have nothing to do with WebObjects and everything to do with operant conditioning? What do you think? Is Apple trying to take over your mind? Is this a grand evil conspiracy?

Let us know in the comments.

Hmmm. Suddenly we're craving cookies. You?

Update: After roughly an hour of downtime, the store is back up with no obvious changes. Apple was probably just doing some maintenance, possibly related to their new "Compare Macs" option.