quarterly earnings call, CEO Ben Feder commented on Mafia 2's projected profitability. Perhaps directly rebutting one analyst's recent prediction, Feder assured investors, "Based upon the initial launch, we expect this to be another profitable title for Take-Two." He did not offer specific sales or shipment data for the game's first week at retail, nor did Feder note a general timetable for when to expect Mafia 2 to cross over into the black.
Mafia 2 was released on August 24 to somewhat favorable critical reception, following an eight-year development process that began when 2K Czech set to work on a custom game engine. Our first glimpse of the game (pictured above) came just over three years ago.