Cricket Launches Affordable Samsung Messager® Touch
~Sleek Touch Screen Full Multimedia Messaging Device Features Cricket's First Touch version of Myhomescreen~
SAN DIEGO AND DALLAS – August 31, 2010– Cricket Communications Inc., a leading provider of affordable wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), and Samsung Telecommunications America (Samsung Mobile), the No.1 mobile phone provider in the United States1, today announced the launch of the Samsung Messager Touch™ (SCH-r631). The slender touch screen device joins Cricket's feature phone line-up and offers a choice of service plans with unlimited messaging and nationwide talk options at highly competitive prices.
This latest addition follows two previous Samsung Messager devices launched by the value-driven wireless carrier. "Both the Samsung Messager™ and Samsung Messager II™ have been incredibly popular additions to our device offerings over the years, and we expect that this new touch screen version will be no different," stated Al Moschner, Cricket's chief operating officer. "The Samsung Messager devices allow our customers to take advantage of the unlimited multimedia messaging offered in our all-inclusive service plans, in a modern and stylish package."
At a value-conscious price of $159.99, the Samsung Messager Touch is available in Cricket branded retail stores, dealers and at www.mycricket.comin either black or white color schemes. Providing room for movement between price plans each month, the no-contract wireless company will be offering an affordable, all-inclusive $45 unlimited nationwide talk, text and picture/video message plan with this device, which also includes unlimited web browsing on Cricket's all 3G network and an even more value-friendly plan of $35 for simple unlimited talk and text capabilities.
The user-friendly Messager Touch comes equipped with a 2.6-inch QVGA touch-screen display, full QWERTY slide-out keypad, easy access to pre-loaded widgets, intuitive navigation through the Samsung Touchwiz Lite™ interface and MyHomeScreen customizing features allowing users the ability to place links of their favorite apps, web pages, or live web info; like horoscopes, news and weather, on any of their 3 homescreens. A full variety of multimedia options are also available on this light-weight device, including real web browsing at 3G speeds, a music player with optional microSD™ memory card support, a 2.0 megapixel camera, stereo Bluetooth™ and 100 MB of storage for image, video and music files, which will compliment the unlimited picture and video messaging options available with the Cricket all-inclusive $45 service plan. Additional Cricket services supported by the Messager Touch include Cricket Navigator, Mobile Email, and mybackup, providing the user the security they need knowing their contacts are safely backed up.
"The highly affordable Samsung Messager Touch is a great full multimedia solution for our versatile handset line-up," stated Matt Stoiber, Cricket's vice president and general manager of devices. "With this new device, our customers have the widely-popular touch screen capabilities at a realistic price, with real-life rate plans they can afford. Cricket now offers everything from basic to Smartphone, and everything in between on our wide-reaching array of devices."
For more information about the dynamic handset lineup, please visit www.mycricket.com or www.samsung.com.
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than 5.3 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket's coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
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About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.