rebadged Panasonic shooters, let us welcome the Leica V-Lux 2. As we noted yesterday when we spotted and photographed what was still unannounced hardware, this camera is pretty much a standard issue FZ100, only outfitted with a red dot logo and more highfalutin marketing language. Let's not let that detract from what's an appealing shooter, however: a 14 megapixel CMOS sensor can be brought 24 times closer to the action thanks to a superzoom lens, while an 11fps burst mode and 1080i video recording will cause a few of your DSLR-sporting buddies to look on in envy. Moreover, given the FZ100's sterling reputation, there should be little doubt the V-Lux 2 will be a similarly pleasing piece of kit -- although after seeing the £675 ($1,053) price tag for this October, we find ourselves asking a familiar question, why the massive markup, Leica?
Update: Like its brethren the D-Lux 5, Leica's already priced this V-Lux 2 for stateside release -- it'll run you the tidy sum of $849 when it ships this October. Yes, we know, not much of an improvement.