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Disney launching calibration disc for pros and novices alike at CEDIA


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Offering calibration patterns on Pixar flicks is one thing, but Disney is leaping wholeheartedly into the calibration and test market with its WOW (World of Wonder) Blu-ray disc launching November 2. We don't have details on all 35 calibration tools for audio and video packed in, but other bonuses include tools to reverse stuck pixels, test viewing angles and encoder performance and a second disc called VISIONS: Inspired By Nature full of real and imagined landscapes to demo all those equipment and settings. Expect to see this on shelves in DVD and Blu-ray form in one or two disc sets, or packed with a "high performance HDMI cable" in a home theater pack that could include an unspecified Disney flick. Real pros will probably leave the HDMI cable on the shelf, but if Goofy can get people to sort out their home theater settings, all the better -- all the details are in the press release after the break.

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Burbank, CA – September 20, 2010 – Through Home Entertainment, The Walt Disney Studios has introduced the Disney WOW World of Wonder Disc, its first-ever easy to follow guide to optimally setting up High Definition (HD) home entertainment systems. Available November 2 on Blu-ray™ and DVD, the Disney WOW disc is designed to help consumers get the best quality experience from their home theater systems providing everyone from beginners and enthusiasts to experts and custom installers alike with valuable high quality calibration tools.

The Disney WOW disc has been engineered to meet or exceed the Digital Reference Standard for ultra high fidelity picture and sound delivering the best home theater presentation possible. It will be offered along with exclusive content on a bonus disc, an added Disney film and a high performance HDMI cable.

Viewers learn the basics of HD and home theater alongside Disney's classic character GOOFY, then follow basic instructions to maximize home theater performance through an easy to follow on-screen menu. The disc packaging also includes an in-depth illustrated handbook. The Disney WOW disc is comprehensive and applicable to everything from flat panel displays and OLED screens to projection equipment and CRT based TV sets, as well as multiple sound formats ranging from Stereo to 7.1 Channel Surround.

There are 35 easy-to-use A/V Calibration and Evaluation Tools for Beginners, Advanced and Expert Home Theater Enthusiasts. A/V Tools in the Beginner section are designed for ease of

use in the proper alignment of home theater equipment.

The Advanced section contains A/V Tools that address professional evaluation and calibration tasks for specific monitors, displays, and projectors. Illustrations in the included 56 page booklet and the on-screen guide provide clear examples of properly and improperly calibrated A/V test patterns.


The Disney WOW disc A/V tools include:

Pixel Flipper – This feature exercises all of the pixels on the screen, attempting to eliminate "burn-in" and "stuck" pixels.

Viewing Angle Diagnostic – An easy to use diagnostic tool for determining viewing angle on the owner's monitor.

The Video Encoder Stress Test – This test is specifically designed to push the limits of a professional video encoding system. Users will encounter the most difficult possible video encoding challenges running simultaneously on the screen, allowing them to compare results to the WOW Benchmark Reference.

Direct Access - This control allows experienced users to bypass the regular menus and go to a

List of all A/V Tools where they can access the tool of their choice directly.

The Disney WOW World of Wonder disc will be presented in several packaged configurations with either a single disc version or a two (2) disc version available. The two disc packaging features two discs: the WOW instructional A/V calibration and demonstration disc, which includes clips from popular Disney titles including Toy Story, UP, Bolt and Pirates of the Caribbean: At World's End, and, as special added content, an exclusive disc called VISIONS: Inspired by Nature, featuring breathtaking natural and digitally created landscapes with original music scores and ambient sounds.

Disc Details on BLU-RAY and DVD:

Disney WOW World of Wonder DVD
SRP – US $29.99; CAN $35.99

Disney WOW World of Wonder Blu-ray
SRP – US $34.99; CAN $44.99

Disney WOW World of Wonder DVD packaged with the VISIONS: Inspired by Nature bonus disc
SRP – US $34.99; CAN $41.99

Disney WOW World of Wonder Blu-ray packaged with the VISIONS: Inspired by Nature bonus disc
SRP – US $39.99; CAN $47.99

Direct pre-book Date: October 5, 2010
Distributor pre-book Date: October 5, 2010
Street Date: November 2, 2010

Pricing and street date to be determined for the following product bundles:

Disney Home Theater Value Pack (WOW DVD + HDMI Cable)

Disney Home Theater Value Pack (WOW Blu-ray + HDMI Cable)

Disney Home Theater Starter Pack (WOW DVD + Disney Movie DVD + HDMI cable)

Disney Home Theater Starter Pack (WOW Blu-ray + Disney Movie Blu-ray + HDMI cable)

About The Walt Disney Studios

For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (DIS: NYSE) was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under four banners: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Touchstone Pictures and Marvel. Through the Home Entertainment and Television divisions, innovative distribution methods provide access to creative content across multiple platforms. Original music and motion picture soundtracks are produced under Walt Disney Records and Hollywood Records, while Disney Theatrical Group produces and licenses live events, including Broadway theatrical productions, Disney on Ice and Disney LIVE!. For more information, please visit

These press materials are available in electronic form at

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