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Sprint CEO hints unlimited data could end if usage gets crazy

Chris Ziegler
09.22.10
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So far, Sprint's been steadfast in its commitment to keeping caps off its data plans -- a big selling point since AT&T's moved to tiered pricing and Verizon has threatened to do the same -- but the laws of supply and demand sadly still exist, and Sprint CEO Dan Hesse knows it. In speaking at the Emerging Technologies Conference at MIT today, Hesse mentioned that his company "can offer unlimited as long as the usage is reasonable," suggesting that a glut of extremely heavy users (you probably know who you are) could ultimately mean he "can't afford to do that anymore." Torrenting off a tethered EVO is fun, yes -- especially when you're on WiMAX -- but just remember: it might ultimately come back to bite you.

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