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Best Buy charges $30 for PS3 firmware update, laughs all the way to the bank

Sean Hollister
10.04.10
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In case you hadn't noticed by now, Best Buy's Geek Squad isn't always the most scrupulous sort, but their latest attempt to upsell consumers is truly off the charts. We've confirmed for ourselves that the Staten Island, NY store is offering 120GB PS3 Slims for $329.98, explaining away the surcharge as their fee for a firmware upgrade. In case you've never booted up a PS3 yourself, let us explain the sheer ridiculousness at work here: a system update requires about three button presses, and some discs prompt you automatically. Hell, if you want to play online or access the PlayStation Store, you don't even have a choice -- ever since Other OS got Sony's goat, firmware updates have been mandatory across the board. Still, it's hard to say no when Best Buy employees are this polite -- when we explained to a rep that we already had a PS3, he graciously offered us an update anyhow... for just $29.98.

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