Cafepress teams with TomTom to slather your GPS in color, make it totally unsellable
Has Colorware started a revolution that's now impossible to stop? Here's hoping the answer is contrary to the obvious. TomTom has -- for reasons unknown -- decided it best to give consumers the option of coating their future navigator in... well, whatever they want. We aren't generally ones to gripe about choices, but the demonstration photo here definitely caters to those in favor of all things vivacious. The outfit has teamed with Cafepress in order to make the magic happen on "select models," and amazingly, privilege of destroying any and all resale value will cost you absolutely nothing. Talk about an incentive to buy.
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TomTom to Offer Free Personalization through Custom Printing on GPS Devices
Customize your GPS with 'My Custom TomTom GPS' Using Artwork and Photos
CONCORD, Mass.--(BUSINESS WIRE)--TomTom, the world's leading provider of location and navigation solutions, today launched My Custom TomTom GPS, a free and exciting way for consumers to personalize their TomTom units. Through this new program, individuals can select from hundreds of professional designs, custom artwork and personal photos that will be printed directly onto their new GPS device.
"As TomTom continues to deliver industry-leading navigation solutions, we are excited to introduce a program that gives our drivers more personalization options"
Whether personalizing the device with family photos or a favorite color, users can create a device that expresses their individuality. Additionally, these devices can be paired with TomTom's content-sharing platform, TomTom HOME, to combine the custom printed devices with personal start up images, funny voices, unique points-of-interest sets, and more.
"As TomTom continues to deliver industry-leading navigation solutions, we are excited to introduce a program that gives our drivers more personalization options," said Tom Murray, Senior Vice President of Market Development. "Arriving just in time for the holidays, devices personalized with My Custom TomTom GPS are the perfect addition to any holiday list."
Devices customized through My Custom TomTom GPS can be personalized and purchased exclusively at TomTom.com on select models, and they will be printed by CafePress, the leading source for custom printing. Downloadable celebrity voices can also be added to any order. For more information, visit www.tomtom.com.
