disc-less, 1080p and 5.1 surround sound version of the instant movie streaming service is already available to download. The above install screen popped up on our console without even requiring a trip to the PlayStation Store, which suggests that 1.) Sony has decided that this is a big deal and 2.) should an evil force ever wrest control from the Japanese manufacturer, they'd have some pretty rad propaganda pushing power.
[Thanks to everyone who sent this in]