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TechRestore takes some of the gloss off of new MacBook Air with matte screen option

Sam Abuelsamid

While there is generally no arguing with the aesthetic qualities of products that come from Apple, that beauty does sometimes come at the expense of functionality. A case in point is the unfortunate trend to glossy screens on Apple's portable computing devices. If all you do is gaze at your MacBook in a darkened space to watch movies, the shiny black screens look great. If on the other hand, like us, you need to actually get work done in a diverse range of environments, a matte screen that doesn't constantly display your own mug is preferred.

While Apple offers optional matte screen on the larger 15 and 17-inch MacBook Pro, no such option is available on the new 11 and 13-inch Air models. Thankfully, the talented folks at TechRestore have come to the rescue with a retrofit. For US$249, TechRestore will replace the mirror on your slim new MacBook Air with a matte display that otherwise matches the specifications of the original. The display replacement service will be available soon, and TechRestore promises a 24-hour turnaround once they receive your machine.

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TechRestore Announces the World's Only Matte Finish Screen Upgrade For the new 11- and 13-inch 2010 MacBook Air Systems

Concord, CA - October, 22 2010 - TechRestore, Inc. announced today the only Matte Finish screen replacement service for 11- and 13-inch 2010 MacBook Air Unibody systems.

The new service offers an option for owners of the new 11- and 13-inch MacBook Air systems, that for personal or professional reasons, do not wish to use the high-gloss screen that is factory installed.

Unlike simple anti-glare covers, which can distort images and skew colors, the TechRestore upgrade involves replacing the super glossy, LED backlit LCD with a matte-finish screen that has the exact same specifications as the original; same resolution, same color depth, same LED backlight. We install a custom black bezel around the edge of the screen that matches the look of the unibody MacBook Pro systems and looks, well, pretty awesome.

"TechRestore was awarded a MacWorld Expo Best of Show Award for our 13" and 15" MacBook Pro Unibody Matte Screen replacement service", said Shannon Jean, Founder and President of TechRestore. "The service is wildly popular and remains the only way for Mac users to get a 13" MacBook Pro with an anti-glare, matte finish screen. We quickly received requests to add the incredible new 11- and 13-inch MacBook Air systems to our matte lineup and we are happy to oblige our customers."

Previewed at MacWorld Expo 2009, the TechRestore Overnight MacBook Pro 15-inch Unibody Matte Finish Screen Replacement Service won a Best of Show award and received high praise by numerous publications, including MacWorld magazine that stated "This is, quite honestly, the machine I feel Apple should have launched as the new Unibody MacBook Pro. The engineering of the new bezel (in a nice matte black finish) is perfect; it looks just as good as the one on the stock MacBook Pro machine sitting next to it in TechRestore's booth."

The service will be available soon, with over 4000 convenient local drop-off locations throughout the country as well as local drop-off for SF Bay Area customers. The Overnight MacBook Air Matte Finish Screen Replacement Service has a 24-hour turnaround time and flat-rate pricing of $249 that includes installation of a new replacement LCD screen, free return shipping and a 1-year warranty on parts and labor. Enter your email below to be alerted when the service is available.

About TechRestore:
Created out of a passion for the products we sell and service, TechRestore brings together an unmatched repair and product expertise team of Apple Certified technicians to provide repairs, upgrades & recoveries for mobile devices such as MacBook & MacBook Pro systems, iPad, iPhone, iPod Touch and PSPs. With more than 20-years of experience providing award winning solutions for our customers, we've still kept our sense of wonder about how fortunate we are to work with these fantastic products and people each day. TechRestore customers can rest assured that while their products may fail them, TechRestore never will.

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TechRestore, Inc.

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