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PopCap and Taito team up to bring Pop Tower to Japan


PopCap Games and Taito announced a partnership this morning that would oversee the launch of a new "dedicated mobile social game service" in Japan. The service is named, appropriately enough, Pop Tower. The service will add an "all-new metagame with RPG elements" to several of PopCap's titles (Bejeweled, Chuzzle, and Zuma were all named), unifying multiple PopCap properties under one persistent leveling system.

Beyond unnamed new modes being added and the RPG metagame, additional "social elements" will give players the opportunity to communicate with friends. As we've come to expect with most games moved from the Western market to the East, microtransactions will play a major role in the monetization of Pop Tower's titles, allowing for the purchase of "in-game virtual goods and premium service options." And hey, if that means we can play as Björn the Unicorn across multiple PopCap titles and persistently level him up, consider us sold.

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